Guide · Venues
Agency, freelance videographer, filming by your own team, or a collab with a creator. All four exist and they do not serve the same purpose. Here is what each produces, what it costs, and where it does not fit.
A video shot horizontally for a website does not work on a vertical feed. Before commissioning anything, decide where it will be seen.
An agency rarely delivers vertical unless asked. A creator shoots nothing else.
Two identical videos are not worth the same depending on what you may do with them. Three questions to ask before signing, whoever the supplier is.
Social only, or also website, newsletter, display and paid advertising?
Six months, one year, unlimited? A video whose rights expire has to come down, including from a campaign that is working.
Can the creator reuse the footage in their portfolio, or for a competing property?
On a Séjournée collab, those three answers are written into the contract before the shoot.
Answers
Yes, if the contract provides for it. Paid advertising is a separate use: allowing publication does not allow putting budget behind it.
On a social feed, yes. What shows is the framing, the light and the edit, not the camera body.
Two to three posts a week means around ten videos a month. That is the volume traditional production cannot match at a sensible cost.
A brand film lasts several years. A social video wears out in months, because format conventions change fast.
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The account is free and sign-up is open. You only pay when a collab is signed.
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