Guide · Venues

UGC for a hotel, a villa or an Airbnb.

A creator stays at your property and delivers videos you then use on your own channels. Séjournée frames the collab: written deliverables, signed contract, clear usage rights. No agency, no endless DMs.

What you receive

Vertical videos.

Shot and edited in the format social platforms expect. Usable the day they are delivered, with no recropping or retouching.

Two to three videos per collab.

Enough to publish for several weeks, test several hooks, and keep the ones that work.

Photos, if you ask for them.

Deliverables are set in your offer: number of videos, length, format, photos where relevant.

Usage rights, in writing.

Social, website, newsletter, booking listing, paid social. Each use is listed in the contract, with its duration.

What it costs

A collab is paid in kind: nights you would have left empty. The real cost is not your public rate, it is housekeeping, breakfast and laundry. On the cash part, the creator’s rate is what they actually receive: Séjournée takes no commission on their share.

Agency: Thousands of euros per campaign, weeks of lead time, one to three videos delivered.
Freelance videographer: A day rate, plus editing. Usage rights are negotiated separately.
UGC collab: The cost of the nights offered, plus 109 € excl. VAT charged when the contract is signed and held until delivery is approved. If nothing is delivered, everything is refunded. Any creator fee comes with no markup: 0 % commission, they receive their share intact.

We only quote our own fees. Agency and freelance rates vary too much by region and supplier to be stated here.

What the contract sets out

The standard contract is built into the platform and signed online by both parties. It settles three things.

01
Deliverables.
Number of videos, length, format, photos, and the revision round included. All of it is set before the stay.
02
Usage rights.
Where you may publish, for how long, and whether paid social is covered. This is the point an Instagram DM never settles.
03
The delivery date.
A deadline, and what happens if it passes: a reminder, then cancellation of the collab.

UGC is not influencer marketing

With influencer marketing you pay for a creator’s reach: they publish on their account, you buy their audience. With UGC you buy videos and the right to use them: the creator films, you distribute on your channels.

UGC costs less, leaves you in control of the message, and the content stays with you after the campaign. The two combine, but they are not bought the same way.

Answers

Frequently asked questions

Do I need to block a room in high season?

No. A collab is scheduled in a quiet period: the room would have stayed empty, and the creator gets a calmer property to film.

How many videos from a two-night stay?

Around ten is the usual order of magnitude. The exact number is written into the offer you publish.

Does the creator have to post on their account?

No, unless you require it in your offer. A UGC collab covers the videos and their usage rights, not the creator’s audience.

What if the videos do not fit?

The contract includes a revision round. Payment only happens once deliverables are validated: if nothing is delivered, nothing is owed.

Do I need a large following already?

No. You are buying videos, not an audience. A property with four hundred followers needs footage just as much as any other.

Is this only for hotels?

No. Villas, guest houses, holiday rentals, Airbnbs and restaurants work the same way: nights are replaced by whatever the place can offer.

Your next quiet night can become three videos.

The account is free and sign-up is open. You only pay when a collab is signed.

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